Privacy Policy

Privacy Policy

Selfora operates this store and website, including information, content, features, tools, products, and services, in order to provide you, the customer, with an appropriate shopping experience (the “Services”). Selfora is supported by Shopify, which enables us to provide you with the Services. This Privacy Policy describes how we collect, use, and disclose your personal data when you visit, use, make a purchase, or conduct any other transaction through the Services, or when you communicate with us. In the event of a conflict between our Terms and Conditions of Service and this Privacy Policy, this Privacy Policy shall prevail with respect to the collection, processing, and disclosure of your personal data.

Please read this Privacy Policy carefully. By using and accessing the Services, you confirm that you have read this Privacy Policy and understood what is described regarding the collection, use, and disclosure of your information.

Personal Data We Collect or Process

When we use the term “personal data,” we refer to information that identifies or is reasonably linked to you or another person. Personal data does not include information collected in anonymous or anonymized form, so that it cannot identify you or be linked to you. We may collect or process the following categories of personal data, including inferences derived from such personal data, depending on your interaction with the Services, where you live, and as permitted or required by applicable laws:

  • Contact details, including name, address, billing address, shipping address, phone number, and email address.
  • Financial data, including credit card, debit card, and financial account numbers, card payment data, financial account data, transaction details, form of payment, payment confirmation, and other payment details.
  • Account data, including username, password, security questions, preferences, and settings.
  • Transaction data, including items you view, add to cart, add to wishlist, or purchase, return, exchange, or remove, and past transactions.
  • Communications with us, including information you include in communications with us, for example if you submit a dispute to customer support.
  • Device information, including information about your device, browser, or connection network, IP address, and other unique identifiers.
  • Usage information, including information regarding your interaction with the Services, as well as how and when you interact with or browse the Services.

Sources of Personal Data

We may collect personal data from the following sources:

  • Directly from you, including when you create an account, visit or use the Services, communicate with us, or provide your personal data;
  • Automatically through the Services, including through your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
  • From our service providers, including when we engage them to implement certain technologies and when they collect or process your personal data on our behalf;
  • From our partners or third parties.

How We Use Your Personal Data

Depending on how you interact with us or which Services you use, we may collect your personal data for the following purposes:

Providing, Personalizing, and Improving the Services

We use your personal data to provide the Services, as well as to enforce our contract with you; process your payments; fulfill your orders; remember your preferences and items of interest; send you account-related notifications; process purchases, returns, exchanges, or other transactions; create, maintain, and manage your account; arrange shipping; facilitate returns and exchanges; enable you to post reviews; and create a personalized shopping experience, such as product recommendations related to your purchases. This may include using your personal data to personalize and improve the Services.

Marketing and Advertising

We use your personal data for marketing and advertising purposes, such as sending marketing, advertising, and promotional communications via email, text message, or mail, and displaying online advertisements for products and services within our Services or on other websites, including based on items you previously purchased or added to your cart and other activity within the Services.

Security and Fraud Prevention

We use your personal data to authenticate your account; provide a secure checkout and shopping experience; detect, investigate, or take action against fraudulent, illegal, unsafe, or harmful activities; and protect public safety and our Services. By choosing to use the Services and register an account, you assume responsibility for protecting your credentials. We recommend that you do not share your username, password, or other access details with anyone.

Communications with You

We use your personal data to provide customer support; respond to you; offer effective services; and maintain our business relationship with you.

Legal Reasons

We use your personal data in compliance with applicable laws or in response to valid legal processes, including requests from authorities or government agencies; to investigate or participate in potential or ongoing litigation or other legal proceedings; and to enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Data

In certain circumstances, we may disclose your personal data to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

  • With Shopify, vendors, and other third parties who perform services on our behalf (such as IT management, payment processing, data analytics, customer support, storage, fulfillment, and shipping).
  • With business and marketing partners to provide you with services and marketing advertisements. For example, we use Shopify to provide personalized advertising with third-party services based on your online activity with merchants and websites. Our business and marketing partners will use your data in accordance with their privacy policies. Depending on where you reside, you may have the right to request that we do not share your data for personalized and marketing advertising purposes based on your online activity with merchants and websites.
  • When you ask us or authorize us to disclose certain information to third parties, such as to ship your products, or when you use social media widgets or login integrations.
  • With our affiliates or within our corporate group.
  • In connection with a business transaction such as a merger or bankruptcy; in compliance with legal obligations (including responding to subpoenas, search warrants, and similar requests); to enforce terms and conditions or policies; and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are supported by Shopify, which collects and processes personal data related to your access to and use of the Services in order to provide and improve the Services for you. To provide and improve the Services, data you submit to the Services will be transferred to and shared with Shopify and third parties that may be located in countries other than your own.

Additionally, to help you protect, grow, and improve your business, we use certain advanced Shopify features that incorporate data and information received from you through your interactions with our store, as well as with other merchants and Shopify. To provide such advanced features, Shopify may use personal data collected from your interactions with our store, as well as with other merchants and Shopify itself. In such circumstances, Shopify is responsible for processing your personal data, including responding to your requests to exercise your rights related to the use of your personal data for such purposes. For more information on how Shopify uses your personal data and the rights you may have, please refer to Shopify’s Consumer Privacy Policy. Depending on where you reside, you may exercise certain rights related to your personal data here: Shopify Privacy Portal.

Third-Party Websites and Links

The Services may include links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, you may be required to accept their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy, security, accuracy, reliability, or content of such sites. Information you provide in public or semi-public contexts, including information you share on third-party social platforms, may also be visible to other users of the Services and/or users of those third-party platforms, without limitation on its use by us or third parties. The inclusion of such links does not imply any endorsement by us of the content or operators of such platforms, except as disclosed within the Services.

Children’s Data

The Services are not intended for use by minors, and we do not knowingly collect personal data from children under the age of majority in your jurisdiction. If you are a parent or guardian of a minor who has provided us with personal data, you may contact us using the contact details below to request deletion. As of the effective date of this Privacy Policy, we are not aware of the “sharing” or “selling” (as those terms are defined under applicable laws) of personal data of individuals under the age of 16.

Data Security and Retention

Please note that no security measures are perfect or impenetrable, and we cannot guarantee “absolute security.” Additionally, data you send to us may not be secure during transmission. We recommend using secure channels to communicate sensitive or confidential information.

The retention period for personal data depends on various factors, such as whether we need the data to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce other agreements and policies.

Your Rights and Choices

Depending on where you reside, you may have one or more of the following rights regarding personal data. These rights are not absolute and may apply only in certain circumstances, and we may deny your request where permitted by law:

  • Right of access/knowledge
  • Right to deletion
  • Right to correction
  • Right to portability
  • Communication preference management

If you reside in the United Kingdom or the European Economic Area, and subject to local legal restrictions and limitations, you may also have the following rights:

  • Right to object to processing and restrict processing
  • Right to withdraw consent, where processing is based on consent

You may exercise any of these rights as indicated within the Services or by contacting us using the details below. For more information on how Shopify uses your personal data and your rights related to data processed by Shopify, please visit https://privacy.shopify.com/en.

You will not be discriminated against for exercising these rights. We may need to verify your identity before processing requests. Where permitted by law, you may appoint an authorized agent to act on your behalf.

Complaints

If you have complaints about how we process your personal data, please contact us using the details below. Depending on where you reside, you may also have the right to lodge a complaint with your local data protection authority.

International Transfers

Please note that we may transfer, store, and process your personal data outside the country in which you reside. Where personal data is transferred outside the EEA or the UK, we rely on appropriate transfer mechanisms such as Standard Contractual Clauses or equivalent UK-approved safeguards, unless the transfer is to a country deemed to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for operational, legal, or regulatory reasons. We will post the updated Privacy Policy on the website and update the “Last Updated” date as required by law.

Contact Us

If you have questions about our privacy policies or this Privacy Policy, or wish to exercise any of your rights, please contact us:

Email: contact@selforashop.com
Address: 41 The Piazza, London WC2E 8RF, United Kingdom

For the purposes of applicable data protection laws, Selfora is the data controller of your personal data.